The existence of shelf paper industry innovation counterfeit fewer problems will cause fierce competition and increasingly thin profits, companies must rethink the ways and means to make money to survive, therefore, new business models and the interpretation of changes in shelf paper industry is more important touch paper prices, but also more challenging. Requirements for business model innovation than ever, companies must be cut in the past on innovative ideas in the field of innovation breakthrough than in the past, in the past on innovative approaches differ brands touch paper prices, is enterprise to win in the future market competition in innovation. Shelf paper industry to perform a new business model, we must first have the courage to break the existing business model and thinking habits, destructive innovation. Now many companies are still struggling on the last business ideas touch paper, while others achieved extraordinary business success and extraordinary development, but by innovative business models to win the competition. Shelf paper industry must achieve efficient allocation and use of innovative elements graphite color touch paper to create a new business model, this is the way to effective enterprise business model innovation. Our touch paper production accounts for paper production ratio is about 3.5%, while in developed countries, this ratio can be up to 5% -7%, and the rate is still more than 10% annual increase. 2007 to 2012 the average annual increment touch paper production about 466,000 tons, the overall supply situation is still showing. "Paper Industry Development" five "plan" submitted "to encourage the development of special paper and paperboard, the formation of a new growth point of the paper industry, focusing on the development of different functions, the high-tech specialty paper and paperboard" demanding the "twelve New Five-Year "period, and technical innovation touch 900,000 tons of paper and paperboard. In summary, our touch paper has a very large space for development and market demand. Touch paper manufacturers, million Nobuhiro Paper (certified), touch paper provided by the Dongguan City billion Nobuhiro Paper Limited. Dongguan City billion Nobuhiro Paper Co., Ltd. (www.yixinhong.com) is Dongguan, cardboard leaders, over the years, the company is implementing the scientific management, innovation and development, the principle of honesty and trustworthiness, and satisfy customer needs. Paper macro billion letters in the leadership with the staff warmly welcome all inquiries negotiations to create a macro Paper billion letters a better future.